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Accelerating the Potential of
Those Impacting Student Outcomes

About ProspectEd

We are passionate about the intersection of education and technology.

ProspectEd is an Accelerator and Strategic Growth Partnership (SGP) firm dedicated to catalyzing success for our partners in the K-12 EdTech space. As a trusted leader in the industry, we specialize in driving demand, unlocking go-to-market potential, and accelerating sustainable growth.

With decades of combined experience in sales leadership, go-to-market strategy, and organizational development, ProspectEd brings deep expertise and a proven top-down approach. We provide tailored strategies and a hands-on partnership across growth strategy, talent search, and execution — aligning every move with our partners' long-term vision and success.

While both strategic growth partners and advisors can offer guidance for business growth, ProspectEd takes a more hands-on, long-term approach acting as an extension of the team.

At ProspectEd, we don’t just advise — we build, scale, and grow alongside you.

Our Team

Our team consists of seasoned EdTech professionals specializing in sales, marketing, product development, and academic strategy. As a trusted accelerator and strategic growth partner, ProspectEd brings hands-on experience from leadership roles at top national organizations. The team combines deep industry knowledge with a practical, results-driven approach to help education companies scale effectively and navigate the complexities of the K–12 market. With experts across all key functions ProspectEd delivers comprehensive support to drive meaningful, sustainable growth.

Areas of Impact

Accelerate business growth with consulting that drives product innovation, sharpens marketing strategies, and optimizes sales performance to achieve your strategic goals.

Search

Hiring a sales team in EdTech isn’t just about finding experienced sellers—it’s about sourcing mission-aligned, educator-savvy professionals who can navigate the unique dynamics of the K–12 space. Specialized Sales Recruitment Services bridge that gap by delivering ready-to-perform sales talent equipped for the complex, relationship-driven world of education sales.

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Fractional

A Fractional CRO is an experienced revenue leader who works with companies on a part-time or contract basis. They align sales, marketing, and customer success to drive sustainable revenue growth—without the full-time salary of a traditional CRO. For a K–12 EdTech business, this means access to strategic leadership without committing to a costly executive hire.

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Coaching

Sales coaching provides K–12 EdTech teams with targeted guidance to enhance their selling skills and performance. By focusing on effective communication, strategic alignment, and practical techniques, sales coaching empowers teams to build stronger relationships, overcome challenges, and achieve more consistent results. For K–12 EdTech businesses, this means improved sales processes and better outcomes without the need for additional overhead.

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Accelerate Your Market Entry with Expert Demand Generation, SDR Solutions, and Assisted HubSpot Setup.

Sales

A strong sales strategy helps K–12 EdTech teams drive revenue and build meaningful customer relationships. By creating clear, actionable plans, sales teams can execute effectively, align their efforts, and deliver consistent results.

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HubSpot

HubSpot onboarding simplifies CRM adoption for K–12 EdTech businesses. From setup to training, teams receive tailored support to make the most of HubSpot’s capabilities and drive operational success.

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Marketing

Strategic marketing empowers K–12 EdTech businesses to effectively reach schools, educators, and decision-makers. By combining targeted campaigns, messaging cohesion, and brand awareness efforts, companies can maximize engagement and achieve stronger market presence.

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Product

A sound product strategy prioritizes aligning offerings with market needs, enhancing user experience, and ensuring impactful launches. This drives adoption and positions K–12 EdTech companies for long-term success.

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Demand Gen

Demand generation strategies empower K–12 EdTech businesses to build lasting awareness, generate high-quality leads, and drive growth. By focusing on targeted campaigns and lead nurturing, companies can turn prospects into long-term partners.

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Accelerate business growth with consulting that drives product innovation, sharpens marketing strategies, and optimizes sales performance to achieve your strategic goals.

National Partnerships

We build strategic alliances with leading national organizations, school systems, and education networks to amplify reach and credibility for EdTech companies. By fostering mission-aligned collaborations, we create mutually beneficial relationships that accelerate adoption at scale and ensure companies are represented by the right advocates nationwide.

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Leadership Initiatives

We position EdTech leaders as influential voices in the K12 landscape through thought leadership and strategic collaboration. This includes facilitating leadership and advisory councils, aligning executives with sector-wide opportunities, and securing visibility in conferences, keynotes, and publications. These initiatives boost brand authority, buyer trust, and long-term credibility.

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Executive Engagement

We connect EdTech companies with senior school district leaders, such as superintendents and administrators, through targeted, meaningful engagement. Using leadership mapping, we identify key decision-makers and create opportunities for authentic relationships that align with district priorities. This approach builds trust, enhances market understanding, and establishes the foundation for lasting partnerships.

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HubSpot services designed for K–12 EdTech businesses. Our tailored solutions streamline workflows, improve engagement, and support sustainable success.

Implementation

Ensure setup of HubSpot with implementation guidance tailored to K–12 EdTech businesses. From platform integration to configuration.

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Automation

Save time and boost engagement with automated campaigns that deliver personalized experiences to your audience. From lead nurturing to performance tracking, we help you optimize every step of your marketing efforts.

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Ongoing Support

Stay ahead with assistance that fits your needs. From troubleshooting to updates, our support ensures your HubSpot platform remains a powerful tool for growth.

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Areas of Impact

Growth Strategy

Accelerate business growth with consulting that drives product innovation, sharpens marketing strategies, and optimizes sales performance to achieve your strategic goals.

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People

Find, develop, and evaluate exceptional talent with tailored solutions that build your team’s bench strength, refine sales performance, and align candidates with your business goals.

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Go-To-Market

Accelerate Your Market Entry with Expert Demand Generation, SDR Solutions, and Assisted HubSpot Setup.

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HubSpot Partner Consulting

Maximize your business potential with expert guidance, exclusive resources, and cost-effective solutions through a HubSpot Partner.

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Connect

April 5, 2025

The AI Show @ ASU+GSV — AI Revolution in Education

April 6, 2025

The ASU+GSV Summit — Learning at the Speed of Light

June 29, 2025

ISTELive 25! Inspiring Bold Innovation

October 21, 2025

StartEd/EdTech Week

Contact

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